High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder – powering smarter discovery and ...

The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of ...

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices ...

OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac ...

Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.

ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue ...

Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.