Snow Flying’s superior performance at a lower price ignited debate over whether Adidas’ brand premium still holds up.

CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running ...

From Brother Xiao Yang, to Ryan Kaji, a wave of wealthy content creators are joining the world’s 1%: a luxury consumer opportunity.

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

Japan’s luxury boom, once powered by a weak yen and tourist splurges, is shifting to more selective, value-driven spending by ...

The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a ...

Personal care giant adds Creed, Gucci, Bottega Veneta, and Balenciaga to its portfolio, unlocking fragrance potential in ...