On Wednesday, May 13 at 5:30pm ET, YouTube will return to Lincoln Center for Brandcast, our annual Upfront presentation and red carpet pre-show. YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe, and ...

For nearly a decade, Foundry has been a testament to YouTube’s commitment to the independent music community. Dedicated to nurturing raw talent, fostering creativity, and giving independent artists ...

At YouTube, we’re constantly innovating to support creators on their creator journey while also finding more ways for fans to get involved with the content they enjoy. Channel memberships is one key ...

Viewers don’t just watch YouTube to be entertained, learn something new, or make decisions, they come to YouTube with purpose. Be it brand building or driving performance, with YouTube, you no longer ...

In the two decades since YouTube launched, it has reshaped entertainment and opportunity. This is especially true in Europe, where creators are building businesses, shaping culture, and making a ...

The world has faced its share of challenges in 2020. Despite the ups and down, many have turned to gaming on YouTube as a way to find connection, entertainment, and to share moments with friends and ...

Celebrating creators is one of our favorite things to do at YouTube — and for 10 years, we have recognized those that have grown their audience and built a platform for themselves by honoring them ...

We recently reached 125 million YouTube Music and Premium subscribers globally, including trials. To celebrate this milestone, Lyor Cohen, Global Head of Music, shared our vision for fans and artists.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...