After my post the other day on tracking public opinion with biased polls, someone pointed me to this 2011 article by David Yeager, Jon Krosnick, LinChiat Chang, Harold Javitz, Matthew Levendusky, ...

Why do pollsters make such a big deal about probability sampling? You'd think that choosing people to interview should be easy. Take three of these, four of those, and two of the other. But it's not.

For observations based on sensory data, the human brain must constantly verify which "version" of reality underlies the perception. The answer is gleaned from probability distributions that are stored ...

The COVID-19 pandemic has infected over 38 million people around the world and is showing no signs of going away any time soon. Researchers worldwide are frantically working on developing an effective ...

Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...

The New York Times and CBS News made big news in the polling world this weekend when they announced that they will begin using online survey panels from YouGov as part of their election coverage.

Results for the survey are based on face-to-face interviews conducted under the direction of Opinion Research Business in Iraq, Morocco and Tunisia and Princeton Survey Research Associates ...