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“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital ...

Nike announced its new FuelBand technology back in January, an extension to its existing, uber-popular Nike+ mobile app. The Nike+ FuelBand, in a nutshell, is a wristband that tracks and measures ...

If the claims made by Nike about its new FuelBand device turn out even half true, then it appears as though the company already known for its tech-driven advancements in active lifestyle wear has ...

The Nike+ FuelBand is a diminutive wristwatch-like device that records your daily activity via a set of accelerometers. The novelty here is its LED readout and traffic light progress bar. The more you ...

The Nike+ FuelBand is a rare gadget icon. While not nearly as popular or well-known as the iPhone v1, its LED-infused dot matrix display can draw a crowd in the exact same way. Really. I’m almost shy ...

Joining the ranks of wearable fitness trackers from the likes of Jawbone’s “Up” and Fitbit, the new Nike+ FuelBand aims to quantify the amount of exercise you’re getting each day with a new metric ...

Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace. Nike of all companies will certainly not be left behind, and has today ...

“Athletes and serious runners will easily be the most interested in this product, thanks to the host of products Nike is busy introducing to the Nike+ line up as well as their familiarity with the ...