The NBA and video game publisher Take-Two Interactive’s 2K (which publishes the “NBA 2K” franchise) renewed their ongoing ...

The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via ...

The National Basketball Association will continue its partnership with game publisher Take-Two (NASDAQ:TTWO) under a new ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

Two Interactive and the NBPA have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K ...

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

The NBA and video game publisher Take-Two Interactive ... long-standing partnership by announcing new joint venture media company, NBA Take-Two Media. Per the NBA and Take-Two’s 2K, NBA ...