There are many vendors that offer web analytics, this article will focus on one of the most popular – Google Analytics, in particular Google Analytics 4 (GA4).

Learn about how to add Google Analytics to WordPress enabling you to track user engagement in the website ,website traffic and insights about site visitors.

Still, it’s not a bad idea to install both Google Analytics 4 and Universal Analytics, and run them in parallel, especially if you’re used to Universal Analytics.

How to Install Google Analytics The first step to getting started is to sign up for a Google Analytics account. The Google Analytics signup page.

The insights that Google Analytics can provide allow many firms to drastically improve their performance. WordPress makes it pretty quick and simple to install Google Analytics.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

If the business is using Google Analytics 4, then only a number will appear. Google Analytics has the power to track site traffic across multiple devices in a more efficient way.

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into ...

Google Maps started rolling out dark theme just a couple months ago. Now Google Analytics is joining the lights-out league with a dark theme of its own — plus a few other new features.