If there's one thing I've learned from the designers of HP's brilliant logo, it's that to create a good logo you have to set out to design a whole identity and not just a nice graphic.

HP's new logo demonstrates that new ideas can come from previous pursuits.

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

Some customers at the conference, though generally positive about the split, were wondering how the reorg will change their HP support teams.

Additionally, HP unveiled the new AI Helix logo, symbolising the integration of advanced AI capabilities in its next-generation AI PCs.

Analyst Anshel Sag takes a look at HP Inc's rebranding of its Omen line of gaming PCs, and offers his take on the first two systems released under the new design.