The Advertising Standards Authority, an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, according ...

An image from a Colgate advertising campaign that show that Colgate logo with teeth. The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Connecticut Attorney General William Tong is investigating complaints from an advertising watchdog that "recyclable" claims on much-touted high density polyethylene toothpaste tubes from Colgate ...