Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off ...

Versant, the Comcast -owned company formerly known as SpinCo, has a new programming team. The company has named six ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

When NBCUniversal holds its upfront presentation next week at New York’s Radio City Music Hall, it will have a new offering ...

SYFY and the Golf Channel. Versant CEO Mark Lazarus argued that the company’s new name is meant to highlight its versatility with the intended purpose of being viewed as a house of different brands.