This article was originally published on www.si.com/fannation/sneakers as Stephen Curry Tries to Recruit WNBA All-Star Away From Nike. This decade has seen several sportswear companies expand in the ...

Why didn't Curry want to join the ranks of Kevin Durant, LeBron James and Michael Jordan? ... Why Stephen Curry Dumped Nike for Under Armour. 4 ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the ...

Stephen Curry has become arguably one of the planet’s most famous athletes, a fact Under Armour, which has an endorsement contract with the Warriors’ MVP, undoubtedly loves.

NBA star Stephen "Steph" Curry is a generational talent, and Nike is on the outside looking in at what could be the most valuable endorsement in sports. The two-time MVP's partnership with Under ...

Stephen Curry’s signature sneaker line has become a David vs. Goliath story of sorts in the shoe business.In an industry where Nike still leads the charge and Adidas has ascended to No. 2 in ...

In September, Curry and Under Armour extended their contract through 2024. But while Under Armour has built an ad campaign saying the dunk is on its way down, Stephen Curry still wants to take flight.

Under Armour replied to Nike on social media before Stephen Curry's victory over Sabrina Ionescu in the NBA vs. WNBA 3-point contest.

In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.