The AKQA founder is back with a lean new independent agency – and some strong words on the “bloated” holding company world he ...

The martech world is full of jargon, overlapping platforms and tech hype – but most marketers just want to know what works, ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

Agnitio.ai debuted as a plug-and-play AI tool built to streamline ad operations and give brands full control of their data.

From the Sidemen’s undeniable triumph to unlocking social ROI: we hear from YouTube’s Erica Probst to uncover how its ...

Ofcom published new protections and child safety measures. Mary Keane-Dawson is buoyed by the announcement and wonders if AI ...

Mats Bredborg, head of customer cluster utility at Volvo CE, shares how storytelling, bold marketing and a relentless push ...

‘The Poetics of Everyday’ plays into ‘outfit of the day’ culture and features a host of models, including Amelia Hamlin, ...

Yet, like anything in ad tech, curation isn’t completely fool-proof. The quality of the audience data being inserted into the ...

While reach-based media planning remains a cornerstone of many strategies, a critical blind spot exists: the assumption that ...

Marketers are finding the automotive sector a tough ride right now. Why is the sector revving under pressure? And how are ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...