Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

Email Marketing - Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.

For email marketers, safeguarding their company's reputation is as important as delivering successful campaign results. VMCs can help with both.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.