More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...

The tech and marketing player will collaborate with Adobe to service its brand clients in South India from the new base.

In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

The holding company is predicting net revenue growth of 8% this year.

Our weekly roundup of the latest appointments and account wins news from HiveMinds, SoCheers, Schbang, and many more.

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to ...

Articles written by Yagini Jain ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...