The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced a deal that will see Kellogg folded into the corporate parent of such brands as Nutella, Tic Tac, Butterfinger, Baby Ruth, Famous Amos, and Bomb Pop.

Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.

Nutella prices may soon climb after Turkey — the world’s top hazelnut producer — was hit by a devastating spring frost that wiped out large swathes of crops. As the firm behind the brand faces rising raw material costs,

Out of all the snacks I was able to try at the expo, the one I'm most excited for is unfortunately also the most elusive - it doesn't launch until spring 2026. News of a new peanut-flavored Nutella sent fans (and our editors) into a frenzy, and I got to be among the lucky first to try it.

Get ready to indulge in this satisfying Cake Video featuring molten Nutella flowing into soft, spongy cake perfection. Whether you're craving inspiration for your next Chocolate Cake Recipe or just love Cake Compilation videos that make your mouth water — this is the ultimate dessert moment!

WK Kellogg Co. shares are up nearly 50% after a report that Italy's Ferrero Rocher and Nutella maker is [nearing a $3 billion deal](