The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Group, China’s largest bubble-tea chain, surged in its Hong Kong trading debut after individual investors flocked to ...
Mixue Mixue Ice Cream and Tea has eclipsed McDonald's, Starbucks and Subway to become the largest food and ...
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...
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Geek Spin on MSNBoba Chain Overtakes McDonald’s and Starbucks as World’s Largest Food and Beverage ChainMixue Bingcheng, a bubble tea and ice cream chain from China, has officially dethroned McDonald’s and Starbucks to become the ...
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