Opinions expressed by Entrepreneur contributors are their own. Stephen Key is an expert on licensing consumer-product ideas. His book about inventing, One Simple Idea, has been translated into six ...

Some ideas are more difficult to bring to market than others. How great the idea is has little to do with it. For example, I warn my students not to pursue innovations that are too new. Sure, the idea ...

To put it simply, licensing is renting your idea to a company. Typically, this company is already in business, meaning they are manufacturing, marketing, advertising, and distributing products. Most ...

Is it a great time to be an inventor or a terrible one? From some corners of the inventing community, the news is doom and gloom, but for Stephen Key, a successful creator and entrepreneur, the ...