Though Bill Belichick has said he doesn’t worry about how he’s perceived, it appears he’s aware that his reputation could use a makeover.

Amid reported concerns about his girlfriend's role in his professional life, North Carolina head coach Bill Belichick is reportedly exploring outside public relations assistance.

Bill Belichick 's former cheerleader girlfriend Jordon Hudson has secretly been carving out a lucrative career as a real estate mogul in the 18 months since she began dating the NFL legend —amassing an impressive property portfolio worth $8 million.