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Netflix Partners Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

KPop Demon Hunters was a surprise sensation for Netflix after it was released over the summer, ultimately becoming the most popular film in the history of the platform.

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

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‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Want a KPop Demon Hunters toy this holiday? Wait until next year, say toymakers

Fans of Netflix's runaway hit "KPop Demon Hunters" will only be able to get their hands on branded toys well after the key holiday shopping season, a missed opportunity for Mattel and Hasbro that have...

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Netflix shares drop as Brazil tax dispute hits profits

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KPop Demon Hunters Crowned Most Popular Netflix Film Ever

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Mattel, Hasbro to Sell Toys From Netflix’s ‘KPop Demon Hunters’

Since its debut in June, KPop Demon Hunters is the most popular film in history on the streaming platform, with 325 million views, Netflix said.

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KPop Demon Hunters’ Next Phase Is Not A Sequel Movie

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‘KPop Demon Hunters’ takes the lead at Golden Globes as new toys and games are announced

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KPop Demon Hunters is taking over the world with "unprecedented" merch deal as Netflix aims to capitalize on "global fan frenzy"

Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.

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Energon Universe Adult Animated Series Based On Comic From Hasbro & Skybound With Joe Henderson As Showrunner Hitting TV Marketplace

Energon Universe adult animated series from Hasbro and Skybound based on the comics with Joe Henderson as showrunner is being taken out to buyers.