Coca-Cola used generative AI to create a holiday ad for the second year in a row. We talked to the creators about the controversial advertisement.

Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.

Coca-Cola is launching a new holiday limited-edition flavor just in time for the season. The soda company is releasing a festive new flavor. The launch of Coca-Cola Holiday Creamy Vanilla marks the first Coca-Cola holiday flavor in five years.

Coca-Cola released an AI-generated Christmas ad for the second year in the row following 2024's controversial debut.

Coca-Cola Sparks Backlash With New, Entirely AI-Generated Holiday in gaming trends roundup. Discover how tech shakes up nostalgia. Dive into today's news!!

"At Sonic, every drink is inspired by you, and Coca-Cola Your Way at Sonic lets fans turn an iconic sip into a free daily mood boost," said Ryan Dickerson, chief marketing officer. "With a free any-size Coca-Cola, guests can try a new flavor combination every day."

Mr. Pibb was Coca-Cola's answer to Dr Pepper back in the 1970s. The cherry-flavored, spicy soda was given a quirky name to compete with the doctor. In 2001, Coca-Cola decided to rebrand the soda as Pibb Xtra, but it wasn't easy to find on store shelves.

KO's Zero Sugar surge is redefining its sparkling strategy, fueling growth and reshaping the brand???s global portfolio.