TikTok popularized short, vertical video content. After seeing its success, many platforms, including YouTube, have tried to leverage the app's popularity. Now, a wave of new features makes ...

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...