The Army has perfectly captured the wisdom of the axiom “If it ain’t broke, don’t fix it” by returning to the classic “Be All You Can Be” recruiting slogan that the service used from the 1980s until ...
New Army recruits take part in a swearing-in ceremony in San Diego. (Gregory Bull/AP) CHICAGO — After the Great Fire ravaged this city in 1871, the phoenix became an unofficial symbol of its rebirth ...
The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment in decades. The ...
The Army will launch a new advertising campaign next year that uses an old slogan to attract young audiences to the service — “Be All You Can Be.” While that sounds familiar to anyone who watched ...
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