RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...
Geo-targeted Ads: Leveraging Meituan Dianping's geo-targeting capabilities, we ensured PS Café's promotions reached Chinese tourists already in Singapore. This increased the likelihood of conversions, ...
China's digital landscape has witnessed an extraordinary transformation in recent years, with influencer marketing emerging ...
On the marketing front, brands exploring alternatives to TikTok may consider allocating budgets to Xiaohongshu, however, Meta and Google remain well-established platforms with extensive ...
InfluChina, a leading influencer marketing agency specializing in connecting foreign brands with Chinese influencers, announces a significant ...
Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality ... that save you time and help you make ...
What these digital refugees have discovered on Xiaohongshu is vastly different from the social media they’re used to: an ecosystem that prioritises user experience over advertising revenue ... Western ...
It also said 27% of Chinese consumers access Xiaohongshu daily, and 34% make purchases on the app once a week. But selling on these apps is not enough; brands should also come up with marketing ...
That includes complete corporate pages, where brands can roll out their own content and set advertising targets by age, gender, and other familiar filters. Xiaohongshu, or RedNote, also boasts in ...
TikTok refugees flocked to Chinese platform Xiaohongshu on Monday, where users greeted them with offers of Mandarin lessons ...
3d
The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...
Xiaohongshu now has about 300 million monthly active users, primarily young, urban and female–an appealing group for both Chinese and non-Chinese brands. The platform, valued at $20 billion in a ...
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