Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw ...

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals ...

For some, the advertisements during the Super Bowl are the real entertainment — or at the very least a reprieve from the four-hour mega event. The Super Bowl garnered over 130 million viewers last ...

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks ...

Super Bowl commercials can spark as much conversation as the Halftime show or the game itself - and this year, what people are talking about is the substantial number of ads there were trying to sell ...

Neal J. Riley is a digital producer for CBS Boston. He has been with WBZ-TV since 2014. His work has appeared in The Boston Globe and The San Francisco Chronicle. Neal is a graduate of Boston ...

MrBeast shared a clip of a Salesforce Super Bowl ad featuring him on X, telling fans, "First person to solve the puzzle in my new Super Bowl ad wins $1,000,000! Good luck." First person to solve the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, ...

Forbes contributors publish independent expert analyses and insights. Doug Gollan covers private aviation and the business of luxury travel. When it came to the private jet set and the Super Bowl – ...