Every organization’s online presence is growing and accelerating. This includes retail, of course, but also healthcare, financial services, education, insurance and pretty much any category you can ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

While companies running tracking technologies such as Meta Pixel on their sites have often relied on their privacy notices as defense in the past, such a strategy is starting to prove obsolete. Amid ...

Business leaders must understand the evolving landscape of website tracking litigation, recognize which activities can trigger claims, and implement robust compliance strategies to protect their ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

Healthcare providers have come under fire for their use of third-party analytics software — such as Meta Pixel, Google Analytics and Adobe Analytics — over the past year. These tools are usually free ...

The Department of Health and Human Services and the Federal Trade Commission sent a joint letter to hospitals this summer warning them that using third-party analytics tools on their websites could ...

On March 18, the U.S. Department of Health and Human Services Office for Civil Rights (OCR) revised its December 1, 2022 Bulletin on website tracking tools. [The December 2022 version is available ...