It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Klein, SVP of media services at ...

Virtual advertising specialist Supponor and Telstra Broadcast Services (TBS) have announced a partnership to offer “virtual-advertising-as-a-service to sports properties, federations and rights owners ...

While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...