Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “For me, this is an opportunity to take what we have done ...

MEMPHIS, Tenn. — The founder of Varsity Spirit has died, according to the company on Thursday. Varsity Spirit said that they are honoring the life and legacy of Jeff Webb, founder of Varsity Spirit ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. "The League by Varsity All Star is a unique concept because ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

Jeff Webb, who helped transform the sport from a sideline school-spirit activity into a multibillion-dollar industry through his company Varsity Spirit, died last week. Varsity Spirit sent out an ...

ST. LOUIS, Oct. 3, 2024 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW), the beloved global brand known for offering a personalized experience where guests of all ages can create their own special ...

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...