Following a wave of lawsuits alleging that Roblox doesn't provide a safe environment for its underage users, the gaming platform made a series of sweeping updates to its policies. To address recent ...

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections ...

Rockstar Games’ ambitions for Grand Theft Auto 6 may go beyond what Grand Theft Auto Online is capable of. According to a new report from Digiday, Rockstar is said to be courting “top Roblox and ...

Epic Games have refuted claims they are going to “add gambling” to Fortnite via user-created loot boxes. The company insists creators will have to disclose the odds on “paid random items.” RELATED: ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

The arrival of Grand Theft Auto 6 at some point later this year remains one of the biggest stories in gaming. It’s not a question of whether it will be one of the biggest releases of 2025; it’s about ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

This research investigates the shift of citizen journalism during the 21st century with special attention to how new technologies affected the whole process of news production, distribution, and ...

NetEase Games has revealed that its multiplayer mobile party game Eggy Party now has over 100 million user-generated maps. In a session at the GDC 2024 conference titled “Keep It Simple, Make It Fun: ...

Genshin Impact is full steam ahead with its new version naming scheme, and in continuing the narrative of the Luna arc (formerly Version 6.0). Today, HoYoverse unveiled Version Luna 2, the follow-up ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...