The WNBA season is finally upon us, and there are more eyes on women's basketball than ever before. Even better, the attention is also going to hooper's sneakers. Las Vegas Aces guard and Under Armour ...

Currently providing products to 1.4 million youth athletes on 55,000 high school, travel and collegiate teams across the United States, Under Armour CEO Patrik Frisk says “we want to do more." ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Two decades from now, women’s basketball players might bound across plexiglass, LED-powered courts ...

The pieces are coming together for the startup basketball league Unrivaled. The 3x3 women’s hoops league announced Tuesday that it has signed a multiyear deal for Under Armour to become its official ...