In this video, we test viral TikTok makeup trends, including creating a bronzer from cocoa powder and incorporating a full ...

Clear makeup is taking over social media, with the hashtag #clearblush alone racking up millions of views from TikTok users. The concept of makeup that physically looks clear but delivers pigment once ...

TikTok is full of “life-changing” makeup hacks—but do they actually work? A professional makeup artist with over 20 years in the industry breaks down viral beauty tips and explains what’s right, ...

TikTok's buzziest makeup hack is guaranteed to be easy on the eyes. The social media platform's biggest beauty trend is all about applying white eyeliner to the waterline of the eyes to brighten and ...

Another day, another TikTok beauty trend emerging — and this time, it's all about using lube as primer. Yes, you read that right: people are using lube to prime their skin for makeup. In his video, ...

NEW YORK, Jan. 21, 2026 /PRNewswire/ -- essence Makeup, the global, cruelty-free cosmetics brand known for delivering fun-to-use, trend-forward innovation at accessible prices, announces its in-store ...