But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. “In our June update ...

Add Yahoo as a preferred source to see more of our stories on Google. A stack of money. The U.S. ad market showed improvement in the second quarter, but the main beneficiary was digital advertising, ...

TV viewership is now decreasing faster than linear TV inventory prices are increasing, according to Magna’s latest forecast. This shift is causing the TV networks’ revenues to slip. Global linear TV ...

The Hollywood strikes "may lead to a lack of fresh attractive content in the first half of 2024 and thus potentially a further acceleration in long-term viewing declines," warns a Magna report. By ...

Interpublic’s Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the agency and its clients to buy their ...