To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center sometimes employs cognitive interviewing to help improve ...

This short course introduces statistical survey methods necessary to acquire information from people and analyze the collected information in an objective way which would minimizes bias and errors in ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

The workshop is intended for government officials who would benefit from the knowledge of the concepts, principles, and methods used design to business surveys which are subsequently used to compile ...

Survey data in this report are based on Pew Research Center surveys conducted with a nationally representative sample of Hispanics. Differences between groups or subgroups, such as foreign-born and ...