Sprite is headlong into its exclusive virtual hip hop concert series, Live From The Label, starring some of today’s most popular artists, including Atlanta-based rapper Latto, multi-platinum artist ...
Coca-Cola's Sprite brand this summer will host a livestreamed concert series called "Live From The Label," per a company blog post. Specially marked 20-ounce bottles feature QR codes that unlock ...
"Live events are at the heart of what Sprite and music are about," says Oana Vlad, Vice President of Sprite Global Brand.
New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
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