Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola (NYSE:KO) has launched a new Mango Citrus Sprite flavor available exclusively at Walmart as part of its Sprite ...

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after ...

In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Add Yahoo as a preferred source to see more of our stories on Google. A 35-pack of Coke Zero, shown here on Oct. 23, 2025, is one of the Coca Cola products being recalled due to concerns of metal ...

The Coca-Cola Company, through its Sprite brand, has partnered with Safaricom PLC to roll out a nationwide creator programme targeting young digital content creators.Dubbed the Hook'd on Fresh ...