Evocative and immersive, this is how a sonic identity should be.

Add Yahoo as a preferred source to see more of our stories on Google. When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw ...

The Charlotte Symphony Orchestra (CSO) and Music Director Kwamé Ryan will debut the Orchestra’s new Sonic Logo, commissioned from Grammy Award-winning composer Mason Bates, at the opening concerts of ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

Sonic logos are everywhere — such as the "ta-dum” from Netflix, or NBC’s iconic three chimes, or even the little deedle thing of T-Mobile. For the Charlotte Symphony Orchestra, the new sonic logo was ...

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic ...

J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...

Sonic the Hedgehog is racing back to theaters, and one of Ben Schwartz's old "Parks and Recreation" buddies will be along for ...

When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...

Chances are you can hear it in your head now. There is no question that ‘ba da ba ba ba’—five notes and syllables—has become one of the most recognizable sonic logos of all time. And it’s no accident ...