For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

“Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away.” – Antoine de Saint-Exupéry Entrepreneurs are dreamers, designers and doers. A designer is ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

For decades, packaging design has been a painstaking process, with designers and brands having to juggle multiple complex tools to complete just a single project. The outcome has often been riddled ...