COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December 2024. At the time, the UConn Huskies star was the first NIL athlete to get a ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

Caitlin Clark has been a sponsored Nike athlete since 2022, when she signed a name, image, and likeness deal with the massive athleisure brand during her time in college. Two years later, before the ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...