— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

The United Kingdom’s Advertising Standards Authority has ordered that a sexually suggestive advertising campaign be amended. The campaign in question is by British men’s footwear label Goodwin Smith.

In 2017, shoes priced under $50 are a rarity. But in 1916, a pair of patent leather work boots sold for between $2 and $4 — a price that boot brand Charles William proudly displayed on an ...

A hilarious new shoe ad from Bianco Footwear has feminists infuriated for its parodical twist on European marketing and political commentary. The ad, captioned with the hashtag #WomenNeedMore, ...

Few companies have a better track record for attention-getting advertising than Nike. Its shoe-selling rivals, such as Reebok, have been far less impressive, often running campaigns that either seem ...

Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...

Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and ...

The fashion advertising industry has faced its share of criticisms. Now one shoe company is receiving criticisms of its own for its fall campaign portraying the modern woman. The ads under fire come ...

The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...

After the world roasted Nike for a freak shoe accident that took down Duke star Zion Williamson, Skechers is cashing in on the drama. The shoe brand will debut a new ad campaign on Instagram and in ...

Earlier this month, Charlotte Hornets guard LaMelo Ball introduced his latest PUMA MB.04 shoes, and the buzz has been strong. The ad for his fourth signature shoe features LaMelo zipping around in his ...

Saucony is releasing a commercial that teases the debut of a biodegradable shoe during its first-ever Super Bowl ad. The launch adds to the run-specific brand’s environmentally-friendly efforts seen ...