There was a time when purchasing a “dupe” meant compromising– settling for a cheap imitation while the real product stayed on the shopping wishlist. Now, dupe culture is the wishlist. To Gen Z and ...

Luxury brand’s complaint follows recent action against Shein | Cases emerge as dupes become key concern for rights owners | Prominent IP law expert says exposure to dupes can change how consumers ...

Gen Z sees them as smart, budget-friendly choices that let them join trends without spending too much money. For many young people, a dupe it not about pretending to own the real thing. It is a simple ...