The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green. The ...

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UC Berkeley scientists tricked the eye into seeing "the greenest green" they'd ever seen. They say it could transform how we understand and treat eye diseases, and expand the way we see the world ...

UC Berkeley scientists created a new platform called “Oz” that directly controls up to 1,000 photoreceptors in the eye at once, providing new insight into the nature of human sight and vision loss. In ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...