As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

In today’s digital-first world, content is key. But as the number of channels and apps expands, our content strategies must evolve. This creates a lot of complexity and, frankly, eats up a lot of time ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...