Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Harvard researcher Dr. David McClelland reveals that 99% of success is influenced by the company you keep, termed as 'reference group.' This group significantly impacts mindset, goals, opportunities, ...

Four new members have joined the Eurovision Song Contest’s Reference Group this year, thus revamping the governing body of our beloved contest. The ten member committee will now consist of four ladies ...

Ana Maria Bordas, Director of Content Production at RTVE, has been elected as the new Chair of the Eurovision Song Contest Reference Group for a two-year term. She was elected to the role by an ...

Three new members have joined the Eurovision Song Contest’s Reference Group this year, thus revamping the governing body of our beloved contest. The nine member committee will now consist of four ...