Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

(By Loyd Ford) Every morning in the U.S. advertisers line up and think about how they will attract more customers to their brand. They have one choice every day: Close down and go to work for someone ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

Coming off the heels of another strong year for digital ad sales, the radio industry is poised to hit $2 billion in digital sales this year. That’s according to the Radio Advertising Bureau’s 11th ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...

More and more companies are seemingly turning to radio for advertising, as advertising revenue grew for the sixth quarter in a row. For the sixth quarter in a row, spending on radio advertising has ...