Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

Free SEO & PPC tools » Ad Calculators » ROI Calculator (Return On Investment) Chat with SearchBot Find out if your campaigns are actually profitable with this digital marketing ROI Calculator. [Jump ...