Primula has launched Primula Protein to drive incremental growth in the dairy category. Primula Protein (rsp: £2.20/140g) contains 24g of protein per 140g, compared with the 17.6g in its Original line ...

Major supermarkets have recalled Primula cheese as it may contain bacteria that could cause paralysis. The cheese, sold in squeezy tubes, may be contaminated with Clostridium botulinum. If ingested, ...

PRIMULA cheese has been recalled from shelves because it might be contaminated with Clostridium botulinum. These dangerous bacteria can cause a serious form of food poisoning called Botulism – a very ...

Kavli Group-owned brand Primula has introduced a new addition to its squeezy, spreadable cheese range: Signature blend mature cheddar cheese. The latest offering is known for its "intense and creamy" ...

Long-life cheesemaker Primula hopes to get its products back on supermarket shelves later this month after having to recall its entire range over botulism fears. The brand, owned by Norwegian charity ...

Cheese maker Primula has withdrawn all of its cheese tubes from sale after the discovery of Clostridium botulinum in one of its products. The company, which says it's working 'round the clock' to ...

Primula has launched a new multichannel ‘Squeeze’ campaign, which includes a TV spot focusing on color-saturated scenes that offer cues to its Original, Chive and Ham flavors. The campaign, a ...