The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts