Positive sales pitches work better for premium products and that strategy could be applied to higher value agricultural goods such as organic produce, grass-fed beef and other certifications, said a ...

Due to the emergence of several severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) variants of concern, vaccine-induced immunity to protect against severe coronavirus disease (COVID-19) has ...

PULLMAN, Wash. -- Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in ...

It’s been almost exactly 10 years since I first wrote a post on framing effects in this blog. A lot has happened since then, including a growing number of cross-cultural studies on decision-making and ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

CAMBRIDGE, Mass. — What’s the most effective way to get across a public health message: use positive wording to emphasize the benefits of certain behavior, or a negative framing that might scare ...

It’s been almost exactly 10 years since I first wrote a post on framing effects in this blog. A lot has happened since then, including a growing number of cross-cultural studies on decision-making and ...