Salesforce Braze acquisition: Salesforce agreed to buy customer engagement platform Braze for $5.66 billion in cash, paying a 58% premium for event-streaming architecture that responds to consumer ...

The acquisition would add Braze's event-streaming platform to Salesforce's AI and data portfolio, helping enterprises personalize customer interactions as they happen.

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Salesforce recently held its annual Dreamforce event, where it unveiled a host of products tied to the new Einstein 1 Platform. This platform aims to enhance productivity and customer engagement by ...

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Blackthorn, the leading event management platform built natively on Salesforce, today announced the general availability of Forge: a single workspace where ...