Success for institutional investors is built on operational excellence, performance attribution, risk management, and cash management. Over the course of 2024 we’ll explore these themes in detail and ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad ...

In early 2026, the U.S. leveraged loan market performed worse than the high-yield bond market, even though these two asset classes usually move together. The PORT Hybrid Performance Attribution Model ...

New York-based MSCI’s multi-asset class suite of performance analytics models are designed to allow buy-side firms to measure, attribute and appraise portfolio performance. A critical part of the ...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven ...

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...