If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

You’ve probably seen an elf on the shelf online or in your friends’ homes. At this point, it’s become a Christmas tradition in many families. Elves have always been a part of the holidays, but if ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

Outright Games has teamed with The Lumistella Company to create a brand new video game based on their property, The Elf on the Shelf. The game will be called The Elf on the Shelf: Christmas Heroes, ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Outright Games and The Lumistella Company have released new gameplay footage for The Elf on the Shelf: Christmas Heroes, showcasing what it will be like to play. Originally, they just teased that the ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...